Newspaper,
Radio, TV advertising is declining day by day. The decline of newspapers has
been debated, as the industry has faced slumping ad sales, the loss of much
classified advertising and precipitous drops in circulation. According to
report Television ad spend declining by half a percent in 2018 to $69.87
billion. The more worrying news is, ‘Television ad sales are declining even as
global advertising spending grows’.
What is
happening?
The
viewers are has been moving to digital for years. By 2021 Around 52% of global
advertising will be promoted on online platforms only. Advertising will be 27
percent on television. And only 6 percent of the ads will be published in
printed newspapers. ZenithOptimedia, a London-based popular media agency that survey
the global advertising market, predicts that.
According
to a recent report by German data analysis online portal Statista referring on
a report of Zenith, the online ad platform will capture the majority of the
global advertising market by 2021. Breaking all past previous records regarding
this matter, the maximum amount of service will be 52 percent advertising
online. That is, merchants will spend most of their advertising on online
platforms.
According
to analysis, online advertising was 44 percent in the year 2018. This year it
may be 47 percent. It will reach 52 percent in 2021. After 2021? as the day
goes on this rate will not stop, it will increase day by day.
On the
other hand, television advertising will be around 27 percent by the year 2021. Outdoor
advertising like billboards, posters will be 7 percent. The most dreaded time
will come for the printed newspaper and magazines. By 2021, only 6 percent of
the ads will be published in printed newspapers. At the same time, 5 percent ad
will be broadcast on radio, 3 percent in magazines and only 1 percent advertising
through cinema.
The main
reason:
The main
reason behind the scenario is availability of internet worldwide. According to
the International Telecommunication Union (ITU), about half of the world's
population will be covered by the Internet this year. Mobile internet users, in
particular, will grow exponentially. 5-G which is the fifth generation technology
mobile network, will act as the catalyst in this regard. As a result, the rate
of advertising will increase through various types of online videos and social
media.
Prepare
yourself:
Based on
the increase and popularity of online digital ad platform, you can prepare
yourself to learn online digital marketing methods. Consider the following
types of online digital marketing and think about which ones works best for
you. Before starting take time, do some research on the internet, find the best
one with your interest.
- Affiliate Marketing
- Content Marketing
- Email Marketing
- Influencer Marketing
- IM-Instant Messaging Marketing
- Mobile Phone Advertising
- Pay-Per-Click Advertising (PPC)
- Search Engine Marketing and Pay-Per-Click Advertising
- Search Engine Optimization (SEO)
- Social Media Marketing - SMM
- Video Marketing
- Viral Marketing
And
more…
Thanks,
Related:
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