Sunday, June 30, 2013

Online Communicatioin - One2Many and Many2Many


One-to-Many- Blogs, Media Blogs & Microblogs:
Blogs were the first kind of personal websites to really leverage the ease and structure for one person to create content for the purpose of communicating with many other peoples around the world. Blogging platform such as Blogger.com and Wordpress.com have become the default free services for new and consistent bloggers.


Blogs allow people to subscribe to website updates and the site structures and archives all content with ease. The site allows comments to be made by visitors interacting with the author (and other commenter’s). Blogs are very versatile in that the content can contain just about anything allowing various sorts of media blogs.
 One can create a video blog by uploading videos to YouTube.com, a photo blog by uploading photos on Flickr.com, or audio files creating a podcast (such as one might find in the popular music program iTunes). All of these methods allow one to have a rich media presence with interactivity built in. A business or individual may have a public profile for many of these services such as with YouTube and Flickr.com. Similar to online community groups, people are able to comment, share, and connect with others around a multitude of niches.

Another newest trend in the one-to-many content creation websites are Micro-Blogging. These sites, such as Twitter.com and FriendFeed.com, follow some of the same methods of connecting with each other. The difference here is that the messages are short. Twitter, for example, is limited to 140 text characters so that one can use SMS mobile text messaging to send and receive updates. Others, such as Tumblr.com, allow a more rich experience using photos, videos, links and a few other forms of sharing. Microblogging values brevity and speed.

Many-to-Many- Multi-Authored Blogs, Discussion Boards, Collaborate & Share:
Sometimes content is created online by a several contributors, not just one person initiating the topic. One of the popular ways for this to happen is to simply have multi-authored blogs or podcasts. Since blogging is so easy and flexible to manage several authors posting content and inviting conversations thorough the commenting on their blogs.


Discussion Boards / Forums are one of the technologies that have been around in one form or another since the early days of the Internet. Content is generated by many authors in a threaded conversation typically following a question / answer or discussion format. One may begin the topic thread but many subsequent interactions fill the pages with valuable content.

Collaboration sites have arisen allowing multiple authors to create a “living webpage” called a wiki. Each person in the community can edit the pages live. Instead of having discussions as the main subject, people edit the page itself. With a free account, hosted wikis are created daily by individuals, groups, and businesses on websites such as WetPaint.com and PBwiki.com. The most popular use of this technology is the web resource Wikipedia.com.

Another way of viewing online collaboration is when users share, save and/or submit an entire webpage for others to see. Similar to bookmarking a website, these sites allow others to see what sites are being saved and shared. There are several of these social bookmarking sites such as the popular Yahoo-owned Delicious. Some of these sharing sites allow others to submit a website allowing the community to vote the submission up or down based on if they like it or not.

The popular sites move up the list while the unpopular slide to the bottom. The more popular (or most voted) sites begin to attract a lot of traffic. Examples of submission voting sites include Digg.com, Reddit.com and StumbleUpon.com. In each of these, one may connect with their friends to see what they are voting for.

New social media has changed the way people connect and interact today by allowing businesses to exchange in both private and public conversation with the public in new and exciting ways. There are many tools at our disposal each with its own set of social norms, goals, and audiences. Though one can jump right into the social media marketing arena, it is advisable to have a strategy and plan to gain success. When done strategically, one may see great success by being able to have a more personal relationship with people who are interested in, who you are and what you offer.

Thanks a lot for reading this article.

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A little about Social Media Marketing

Wednesday, June 19, 2013

A little about Social Media Marketing


Social Media:
Media communications have changed a lot in the present world. Traditionally, the most common fact about the term “media” has been expressed in the context of how one communicates to another. Today, in the world of internet / online, new forms of media have emerged that not only allow one to communicate to others, but allow the recipient of the message to interact with the author instantly.


Such other forms of media such as television, radio, newspapers, magazines and billboards etc, in this kind of Medias the author sends their message to many people and is often disengaged from any reaction about the message.

Now present days, social forms of media such as blogs, wikis, forums, and online communities allow the receiver of the message to interact in real time with not just the author, but also with a community of individuals under the same roof. It’s as if the media author is standing at the intended audience’s office water cooler engaged in the thoughts, excitement, and even complaints about a topic.

Social Media Marketing:
Social media marketing is basically the online marketing strategies that smart businesses are employing in order to be a part of a network of people. Just as friends gather in public pubs, coffee shops, or barber shops, groups of people are gathered and connected through various online tools and websites. These people rely on their online network of friends for advice, sharing, and socializing with themselves.


Many different styles of online communities have surfaced over the years. However, within the last few years after the internet revolution, newly created communities are offering more rich interaction. These marketing strategies allow conversation, connection, and a sense of community among their members.

Online Community Groups / Sites:
At present, some popular online community groups are Facebook, Google+, MySpace, Twitter, Tumblr etc. What sets these sites / groups as leaders is how they allow anyone to create content on their own personalized, free website and connect with their friends’ websites. It’s more than just linking to their friends; they are interacting with them and sharing contents with each other.


These groups / social site have become very popular because they provide the ability to connect with individuals or join groups and networks. Community members share messages, photos, videos, music, play games and socialize all inside the context of their group of friends.

Importance of being involved in Social Media:
The importance of being involved with this kind of social media sites / networks are essential in the present days, in case of any kind of online businesses it is very much essential. These sites begin to serve as hubs on the web where large groups of people, usually with similar niche interests, are gathered together. The philosophy is simple: show up where your target audience is spending time. Showing up serves you in several ways:

  • Exposure to your target audience
  • Interact with your target audience
  • Share your business personality
This social marketing strategy speaks to the need for proper branding and customer service strategies in place. Another reason, it is good to be involved in social media is that your content can be sent to those interested in receiving updates. Subscribers are often offered several methods to be updated. They can sign up and can unsubscribe with ease. Therefore the ones connected to you are the ones who are most interested in who you are and what you offer.

It is also important for you to participate in the online conversation about your brand. These user-generated social media tools are where the conversations can take place. Since it is easy for people to publish content, they can and will talk about your brand – for good or for bad. Being a part of that conversation is valuable and important for your own business.

Your fans who write about you are influential. Your enemies can be won over by showing up, listening, and interacting your contents and products. When a content-publishing enemy becomes a fan, their voice becomes quite valuable in the network – and the Internet always remembers!

Thanks a lot for reading this post,


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Online Communication - One2Many and Many2Many

Monday, June 10, 2013

SEO Tips - Make use of the Google Webmaster Tools


Make Googlebot crawling smoother by using Webmaster Tools:

Major search engines, including Google, provide free tools for webmasters. Google's Webmaster Tools help webmasters better control how Google interacts with their websites and get useful information from Google about their site. Using Webmaster Tools won't help your site get preferential treatment; however, it can help you identify issues that, if addressed, can help your site perform better in search results. With the service, webmasters can:


  • See which parts of a site Googlebot had problems crawling
  • Notify us of an XML Sitemap file
  • Analyze and generate robots.txt files
  • Remove URLs already crawled by Googlebot
  • Specify your preferred domain
  • Identify issues with title and description meta tags
  • Understand the top searches used to reach a site
  • Get a glimpse at how Googlebot sees pages
  • Remove unwanted sitelinks that Google may use in results
  • Receive notification of quality guideline violations and request site reconsideration
Yahoo! (Yahoo! Site Explorer) and Microsoft (Bing Webmaster Tools) also offer free tools for webmasters.

High-level analysis is possible via Google Analytics and Website Optimizer:
If you've improved the crawling and indexing of your site using Google Webmasters Tools or other services, you're probably curious about the traffic coming to your site. Web analytics programs like Google Analytic are a valuable source of insight for this. You can use these to:

  • Get insight into how users reach and behave on your site:
  • Discover the most popular content on your site
  • Measure the impact of optimizations you make to your site - e.g. did changing those title and description meta tags improve traffic from search engines?
For advanced users, the information an analytics package provides, combined with data from your server log files, can provide even more comprehensive information about how visitors are interacting with your documents (such as additional keywords that searchers might use to find your site).

Lastly, Google offers another tool called Google Website Optimizer that allows you to run experiments to find what on-page changes will produce the best conversion rates with visitors. This, in combination with Google Analytics and Google Webmaster Tools (see the video on using the "Google Trifecta"), is a powerful way to begin improving your site.



Thanks a lot for reading this post. Click to download the latest Search Engine Optimization Starter Guide from Google.

other related posts in this blog:
SEO Tips - Best Practices Part 5
SEO Best Practices - Part 4
SEO Best Practices - Part 3
Best Practices for SEO - Part 2
Best Practices for SEO - Part 1
SEO in my Blogs
On-Page Search Engine Optimization

Free and Exclusive Online Money Making Programs for Bangladesh
Work from Home as a Freelancer
Online Money Vault with Blogger Platform

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Wednesday, May 29, 2013

SEO Tips - Best Practices Part 5


Promotions and Analysis - Promote your Website in the right ways !

About increasing backlinks with an intention to increase the value of the site:
While most of the links to your site will be gained gradually, as people discover your content through search or other ways and link to it, Google understands that you'd like to let others know about the hard work you've put into your content. Effectively promoting your new content will lead to faster discovery by those who are interested in the same subject. As with most points covered in this document, taking these recommendations to an extreme could actually harm the reputation of your site.


Master making announcements via blogs and being recognized online:

  • A blog post on your own site letting your visitor base know that you added something new is a great way to get the word out about new content or services. Other webmasters who follow your site or RSS feed could pick the story up as well.
  • Putting effort into the offline promotion of your company or site can also be rewarding. For example, if you have a business site, make sure its URL is listed on your business cards, letterhead, posters, etc. You could also send out recurring newsletters to clients through the mail letting them know about new content on the company's website.
  • If you run a local business, adding its information to Google Places will help you reach customers on Google Maps and web search. The Webmaster Help Center has more tips on promoting your local business.

Best Practices: Know about social media sites

  • Sites built around user interaction and sharing have made it easier to match interested groups of people up with relevant content.
Try to Avoid:
  • Attempting to promote each new, small piece of content you create; go for big, interesting items
  • Involving your site in schemes where your content is artificially promoted to the top of these services

Reach out to those in your site's related community:

  • Chances are, there are a number of sites that cover topic areas similar to yours. Opening up communication with these sites is usually beneficial. Hot topics in your niche or community could spark additional ideas for content or building a good community resource.
Try to Avoid:
  • Spamming link requests out to all sites related to your topic area
  • Purchasing links from another site with the aim of getting PageRank instead of traffic
Thanks a lot for reading this post. You can download the Search Engine Optimization Starter Guide from Google.

Other related posts in this blog:
SEO Best Practices - Part 4
SEO Best Practices - Part 3
Best Practices for SEO - Part 2 
Best Practices for SEO - Part 1

SEO Tips - use Google Webmaster Tools
SEO in my Blogs
On-Page Search Engine Optimization

Free and Exclusive Online Money Making Programs for Bangladesh
Work from Home as a Freelancer
Online Money Vault with Blogger Platform

Best CPC or PPC fro Bangladesh
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Tuesday, May 14, 2013

SEO Best Practices - Part 4

This post is about the use of Heading Tags appropriately, How to use use Heading Tags and how to make effective use the google robot.txt file.

Use heading tags appropriately:
Best Practices:

Imagine you're writing an outline:
  • Similar to writing an outline for a large paper, put some thought into what the main points and sub-points of the content on the page will be and decide where to use heading tags appropriately.
Try to avoid:
  • Placing text in heading tags that wouldn't be helpful in defining the structure of the page.Using heading tags where other tags like and may be more appropriate
  • Erratically moving from one heading tag size to another
Use headings sparingly across the page:
  • Use heading tags where it makes sense. Too many heading tags on a page can make it hard for users to scan the content and determine where one topic ends and another begins.
Try to avoid:
  • Excessively using heading tags throughout the page
  • Putting all of the page's text into a heading tag
  • Using heading tags only for styling text and not presenting structure.
Make effective use of robots.txt:
Best Practices:


Use more secure methods for sensitive content:
  • You shouldn't feel comfortable using robots.txt to block sensitive or confidential material. One reason is that search engines could still reference the URLs you block (showing just the URL, no title or snippet) if there happen to be links to those URLs somewhere on the Internet (like referrer logs). Also, non-compliant or rogue search engines that don't acknowledge the Robots Exclusion Standard could disobey the instructions of your robots.txt. Finally, a curious user could examine the directories or sub-directories in your robots.txt file and guess the URL of the content that you don't want seen. Encrypting the content or password-protecting it with .htaccess are more secure alternatives.
Try to avoid:
  • Allowing search result-like pages to be crawled - users dislike leaving one search result page and landing on another search result page that doesn't add significant value for them.
  • Allowing URLs created as a result of proxy services to be crawled.
Thanks a lot for reading this post. You can download the Search Engine Optimization Starter Guide from Google.


other related posts in this blog:
SEO Tips - Best Practices Part 5
SEO Best Practices - Part 3
Best Practices for SEO - Part 2
Best Practices for SEO - Part 1

SEO Tips - use Google Webmaster Tools
SEO in my Blogs
On-Page Search Engine Optimization

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Work from Home as a Freelancer
Online Money Vault with Blogger Platform

Best CPC or PPC fro Bangladesh
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Saturday, May 11, 2013

Search Engine Optimization - Best Practices Part 3

Offering quality and useful content in any blog / site is an important technique to drive traffic. Writing better Anchor Text and Optimizing the use of Images is very important in this manner. This post brings you some regular practices to increase your site's traffic.

Offer quality content and services in your site / blog:
Best Practices:
 Write easy-to-read text:
  • Users enjoy content that is well written and easy to follow.
Try to avoid:
  • Writing sloppy text with many spelling and grammatical mistakes
  • Embedding text in images for textual content - users may want to copy and paste the text and search engines can't read it.
Stay organized around the topic:
  • It's always beneficial to organize your content so that visitors have a good sense of where one content topic begins and another ends. Breaking your content up into logical chunks or divisions helps users find the content they want faster.
Try to avoid:
  • Dumping large amounts of text on varying topics onto a page without paragraph, subheading, or layout separation.
Create fresh, unique content:
  • New content will not only keep your existing visitor base coming back, but also bring in new visitors. Rehashing (or even copying) existing content that will bring little extra value to users having duplicate or near-duplicate versions of your content across your site
Try to avoid:
  • Rehashing (or even copying) existing content that will bring little extra value to users
  • Having duplicate or near-duplicate versions of your content across your site - more on duplicate content.
Create content primarily for your users, not search engines:
  • Designing your site around your visitors' needs while making sure your site is easily accessible to search engines usually produces positive results.
Try to avoid:
  • Inserting numerous unnecessary keywords aimed at search engines but are annoying or nonsensical to users.
  • Having blocks of text like "frequent misspellings used to reach this page" that add little value for users.
  • Deceptively hiding text from users, but displaying it to search engines.

Write better anchor text in your Blog / Website:
Best Practices:

Choose descriptive text:
  • The anchor text you use for a link should provide at least a basic idea of what the page linked to is about.
Try to avoid:
  • Writing generic anchor text like "page", "article", or "click here"
  • Using text that is off-topic or has no relation to the content of the page linked to
  • Using the page's URL as the anchor text in most cases - although there are certainly legitimate uses of this, such as promoting or referencing a new website's address.
Write concise text:
  • Aim for short but descriptive text-usually a few words or a short phrase.
Try to avoid:
  • Writing long anchor text, such as a lengthy sentence or short paragraph of text.
Format links so they're easy to spot:
  • Make it easy for users to distinguish between regular text and the anchor text of your links. Your content becomes less useful if users miss the links or accidentally click them.
Try to avoid:
  • Using CSS or text styling that make links look just like regular text
Think about anchor text for internal links too:
  • You may usually think about linking in terms of pointing to outside websites, but paying more attention to the anchor text used for internal links can help users and Google navigate your site better.
Try to avoid:
  • Using excessively keyword-filled or lengthy anchor text just for search engines
  • Creating unnecessary links that don't help with the user's navigation of the site.

Optimize the use of Images in your site:
Best Practices:

Use brief, but descriptive file names and alt text:
  • Like many of the other parts of the page targeted for optimization, filenames and alt text (for ASCII languages) are best when they're short, but descriptive.
Try to avoid:
  • Using generic file_names like "image1.jpg", "pic.gif", "1.jpg" when possible- some sites with thousands of images might consider automating the naming of images.
  • Writing extremely lengthy file names.
  • Stuffing keywords into alt text or copying and pasting entire sentences.
Supply alt text when using images as links:
  • If you do decide to use an image as a link, filling out its alt text helps Google understand more about the page you're linking to. Imagine that you're writing anchor text for a text link.
Try to avoid:
  • Writing excessively long alt text that would be considered spammy.
  • Using only image links for your site's navigation.
Supply an Image Sitemap file:
  • An Image Sitemap file can provide Googlebot with more information about the images found on your site. Its structure is similar to the XML Sitemap file for your web pages.
Thanks a lot for reading this post. You can download the Search Engine Optimization Starter Guide from Google.


Other related posts in this blog:
SEO Tips - Best Practices Part 5
SEO Best Practices - Part 4
Best Practices for SEO - Part 2 
Best Practices for SEO - Part 1
SEO Tips - use Google Webmaster Tools
SEO in my Blogs
On-Page Search Engine Optimization

Free and Exclusive Online Money Making Programs for Bangladesh
Work from Home as a Freelancer
Online Money Vault with Blogger Platform

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Thursday, May 9, 2013

Best Practices for SEO - Part 2

This is the second part of Best Practices of SEO (Search Engine Optimization). These little practices bellow will help a lot for any websites or blogs to increasing traffic. Click to the link provided at the bottom of the post.

Improve the structure of your URLs:

 Use words in URLs:
  • URLs with words that are relevant to your site's content and structure are friendlier for visitors navigating your site. Visitors remember them better and might be more willing to link to them.
Try to avoid:
  • Using lengthy URLs with unnecessary parameters and session IDs
  • Choosing generic page names like "page1.html"
  • Using excessive keywords
Create a simple directory structure:
  • Use a directory structure that organizes your content well and makes it easy for visitors to know where they're at on your site. Try using your directory structure to indicate the type of content found at that URL.
Try to avoid:
  • Having deep nesting of subdirectories like ".../dir1/dir2/dir3/dir4/dir5/dir6/page.html"
  • Using directory names that have no relation to the content in them.
Provide one version of a URL to reach a document:
  • To prevent users from linking to one version of a URL and others linking to a different version (this could split the reputation of that content between the URLs), focus on using and referring to one URL in the structure and internal linking of your pages. If you do find that people are accessing the same content through multiple URLs, setting up a 301 redirect from non-preferred URLs to the dominant URL is a good solution for this. You may also use canonical URL or use the rel="canonical" link element if you cannot redirect.
Try to avoid:
  • Having pages from sub-domains and the root directory access the same content - e.g. "domain.com/page.htm" and "sub.domain.com/page.htm".
  • Using odd capitalization of URLs, many users expect lower-case URLs and remember them better.

Make your site easier to navigate:

 Create a naturally flowing hierarchy:
  • Make it as easy as possible for users to go from general content to the more specific content they want on your site. Add navigation pages when it makes sense and effectively work these into your internal link structure.
Try to avoid:
  • Creating complex webs of navigation links, e.g. linking every page on your site to every other page.
  • Going overboard with slicing and dicing your content (so that it takes twenty clicks).
Use mostly text for navigation:
  • Controlling most of the navigation from page to page on your site through text links makes it easier for search engines to crawl and understand your site. Many users also prefer this over other approaches, especially on some devices that might not handle Flash or JavaScript.
Try to avoid:
  • Having a navigation based entirely on drop-down menus, images, or animations,- many, but not all, search engines can discover such links on a site, but if a user can reach all pages on a site via normal text links, this will improve the accessibility of your site.
Put an HTML site map page on your site, and use an XML Sitemap file:
  • A simple site map page with links to all of the pages or the most important pages (if you have hundreds or thousands) on your site can be useful. Creating an XML Sitemap file for your site helps ensure that search engines discover the pages on your site.
Try to avoid:
  • Letting your HTML site map page become out of date with broken links
  • Creating an HTML site map that simply lists pages without organizing them, for example by subject.
Have a useful 404 page:
  • Users will occasionally come to a page that doesn't exist on your site, either by following a broken link or typing in the wrong URL. Having a custom 404 page that kindly guides users back to a working page on your site can greatly improve a user's experience. Your 404 page should probably have a link back to your root page and could also provide links to popular or related content on your site. Google provides a 404 widget that you can embed in your 404 page to automatically populate it with many useful features. You can also use Google Webmaster Tools to find the sources of URLs causing "not found" errors.
Try to avoid:
  • Allowing your 404 pages to be indexed in search engines (make sure that your web-server is configured to give a 404 HTTP status code when non-existent pages are requested)
  • Providing only a vague message like "Not found", "404", or no 404 page at all
  • Using a design for your 404 pages that isn't consistent with the rest of your site.
Source: Search Engine Optimization Starter Guide from Google
 

Thanks a lot for reading this post.

other related posts:

Best Practices for SEO -Part 1
SEO Best Practices - Part 3
SEO Best Practices - Part 4
SEO Tips - Best Practices Part 5
SEO Tips - use Google Webmaster Tools 
SEO in my Blogs
On-Page Search Engine Optimization

Free and Exclusive Online Money Making Programs for Bangladesh
Work from Home as a Freelancer
Online Money Vault with Blogger Platform
 

Best CPC or PPC fro Bangladesh
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