Tuesday, May 14, 2013

SEO Best Practices - Part 4

This post is about the use of Heading Tags appropriately, How to use use Heading Tags and how to make effective use the google robot.txt file.

Use heading tags appropriately:
Best Practices:

Imagine you're writing an outline:
  • Similar to writing an outline for a large paper, put some thought into what the main points and sub-points of the content on the page will be and decide where to use heading tags appropriately.
Try to avoid:
  • Placing text in heading tags that wouldn't be helpful in defining the structure of the page.Using heading tags where other tags like and may be more appropriate
  • Erratically moving from one heading tag size to another
Use headings sparingly across the page:
  • Use heading tags where it makes sense. Too many heading tags on a page can make it hard for users to scan the content and determine where one topic ends and another begins.
Try to avoid:
  • Excessively using heading tags throughout the page
  • Putting all of the page's text into a heading tag
  • Using heading tags only for styling text and not presenting structure.
Make effective use of robots.txt:
Best Practices:

Use more secure methods for sensitive content:
  • You shouldn't feel comfortable using robots.txt to block sensitive or confidential material. One reason is that search engines could still reference the URLs you block (showing just the URL, no title or snippet) if there happen to be links to those URLs somewhere on the Internet (like referrer logs). Also, non-compliant or rogue search engines that don't acknowledge the Robots Exclusion Standard could disobey the instructions of your robots.txt. Finally, a curious user could examine the directories or sub-directories in your robots.txt file and guess the URL of the content that you don't want seen. Encrypting the content or password-protecting it with .htaccess are more secure alternatives.
Try to avoid:
  • Allowing search result-like pages to be crawled - users dislike leaving one search result page and landing on another search result page that doesn't add significant value for them.
  • Allowing URLs created as a result of proxy services to be crawled.
Thanks a lot for reading this post. You can download the Search Engine Optimization Starter Guide from Google.

other related posts in this blog:
SEO Tips - Best Practices Part 5
SEO Best Practices - Part 3
Best Practices for SEO - Part 2
Best Practices for SEO - Part 1

SEO Tips - use Google Webmaster Tools
SEO in my Blogs
On-Page Search Engine Optimization

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