Online Advertising is Booming | Prepare Yourself

Newspaper, Radio, TV advertising is declining day by day. The decline of newspapers has been debated, as the industry has faced slumping ad sales, the loss of much classified advertising and precipitous drops in circulation. According to report Television ad spend declining by half a percent in 2018 to $69.87 billion. The more worrying news is, ‘Television ad sales are declining even as global advertising spending grows’.

What is happening?

The viewers are has been moving to digital for years. By 2021 Around 52% of global advertising will be promoted on online platforms only. Advertising will be 27 percent on television. And only 6 percent of the ads will be published in printed newspapers. ZenithOptimedia, a London-based popular media agency that survey the global advertising market, predicts that.

According to a recent report by German data analysis online portal Statista referring on a report of Zenith, the online ad platform will capture the majority of the global advertising market by 2021. Breaking all past previous records regarding this matter, the maximum amount of service will be 52 percent advertising online. That is, merchants will spend most of their advertising on online platforms.

According to analysis, online advertising was 44 percent in the year 2018. This year it may be 47 percent. It will reach 52 percent in 2021. After 2021? as the day goes on this rate will not stop, it will increase day by day.

On the other hand, television advertising will be around 27 percent by the year 2021. Outdoor advertising like billboards, posters will be 7 percent. The most dreaded time will come for the printed newspaper and magazines. By 2021, only 6 percent of the ads will be published in printed newspapers. At the same time, 5 percent ad will be broadcast on radio, 3 percent in magazines and only 1 percent advertising through cinema.

The main reason:

The main reason behind the scenario is availability of internet worldwide. According to the International Telecommunication Union (ITU), about half of the world's population will be covered by the Internet this year. Mobile internet users, in particular, will grow exponentially. 5-G which is the fifth generation technology mobile network, will act as the catalyst in this regard. As a result, the rate of advertising will increase through various types of online videos and social media.

Prepare yourself:

Based on the increase and popularity of online digital ad platform, you can prepare yourself to learn online digital marketing methods. Consider the following types of online digital marketing and think about which ones works best for you. Before starting take time, do some research on the internet, find the best one with your interest.

• Affiliate Marketing
• Content Marketing
• Email Marketing
• Influencer Marketing
• IM-Instant Messaging Marketing
• Mobile Phone Advertising
• Pay-Per-Click Advertising (PPC)
• Search Engine Marketing and Pay-Per-Click Advertising
• Search Engine Optimization (SEO)
• Social Media Marketing - SMM
• Video Marketing
• Viral Marketing 

And more…

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AppBajar | Bangladeshi Android App Marketplace

For the first time in Bangladesh, Advanced Apps Bangladesh Limited (AAPBD) is launching a full-fledged app development marketplace called AppBajar with a huge collection of app’s for native Android apps developers. From now on, everyone will get the necessary Android app from AppBazar. No one has to download any app from foreign websites with the money of own country. At the same time, app developers can upload their apps here to make money online.

AppBajar promotes the concept of PAID Android applications/media/E-book to enhance the IT experience of local market using the local payment system and language. AAPBD believes that the quality of services in education, health and many other fields can be increased quickly and accurately through mobile apps. With the proper use of information technology, it is possible to take the technology savvy youth one step further.

Bangladeshi Android phone users have some problems when downloading paid apps, because they cannot be purchase without international credit card, so local developers can only upload free app on the international sites. Paid apps have to be uploaded under another foreign account. As a result, local developers are deprived of earning a lot of foreign profits!

AppBajar is mainly working based on these two problems on the field! AppBajar will provide both users and developers to use local currency so they can purchase and publish the app. It will allow the users to download the apps they want and the developers will be able to upload their apps and earn real cash.

Some facilities for local App developers so that they can make easy money from online from AppBajar will be includes their Easy payment system, Social media features, Chat with  App developers, App Gift, Reward system, and advertising etc. It doesn't cost any money to upload an app to the AppBajar Marketplace, it's free.

There is a low cost of selling apps (the minimum price of an app on Google Play is $ 0.99 which is about BDT 75) and the benefit of selling the app will be in your bank account at the end of month. There are many more benefits with a simple Bangla and English interface in AppBajar.

AppsBajar will be launched in several other countries including Malaysia, Myanmar in the first month of 2016 it will expand to more countries.

For more details please visit: AppBajar

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Online Communicatioin - One2Many and Many2Many

One-to-Many- Blogs, Media Blogs & Microblogs:
Blogs were the first kind of personal websites to really leverage the ease and structure for one person to create content for the purpose of communicating with many other peoples around the world. Blogging platform such as Blogger.com and Wordpress.com have become the default free services for new and consistent bloggers.

Blogs allow people to subscribe to website updates and the site structures and archives all content with ease. The site allows comments to be made by visitors interacting with the author (and other commenter’s). Blogs are very versatile in that the content can contain just about anything allowing various sorts of media blogs.

 One can create a video blog by uploading videos to YouTube.com, a photo blog by uploading photos on Flickr.com, or audio files creating a podcast (such as one might find in the popular music program iTunes). All of these methods allow one to have a rich media presence with interactivity built in. A business or individual may have a public profile for many of these services such as with YouTube and Flickr.com. Similar to online community groups, people are able to comment, share, and connect with others around a multitude of niches.

Another newest trend in the one-to-many content creation websites are Micro-Blogging. These sites, such as Twitter.com and FriendFeed.com, follow some of the same methods of connecting with each other. The difference here is that the messages are short. Twitter, for example, is limited to 140 text characters so that one can use SMS mobile text messaging to send and receive updates. Others, such as Tumblr.com, allow a more rich experience using photos, videos, links and a few other forms of sharing. Microblogging values brevity and speed.

Many-to-Many- Multi-Authored Blogs, Discussion Boards, Collaborate & Share:
Sometimes content is created online by a several contributors, not just one person initiating the topic. One of the popular ways for this to happen is to simply have multi-authored blogs or podcasts. Since blogging is so easy and flexible to manage several authors posting content and inviting conversations thorough the commenting on their blogs.

Discussion Boards / Forums are one of the technologies that have been around in one form or another since the early days of the Internet. Content is generated by many authors in a threaded conversation typically following a question / answer or discussion format. One may begin the topic thread but many subsequent interactions fill the pages with valuable content.

Collaboration sites have arisen allowing multiple authors to create a “living webpage” called a wiki. Each person in the community can edit the pages live. Instead of having discussions as the main subject, people edit the page itself. With a free account, hosted wikis are created daily by individuals, groups, and businesses on websites such as WetPaint.com and PBwiki.com. The most popular use of this technology is the web resource Wikipedia.com.

Another way of viewing online collaboration is when users share, save and/or submit an entire webpage for others to see. Similar to bookmarking a website, these sites allow others to see what sites are being saved and shared. There are several of these social bookmarking sites such as the popular Yahoo-owned Delicious. Some of these sharing sites allow others to submit a website allowing the community to vote the submission up or down based on if they like it or not.

The popular sites move up the list while the unpopular slide to the bottom. The more popular (or most voted) sites begin to attract a lot of traffic. Examples of submission voting sites include Digg.com, Reddit.com and StumbleUpon.com. In each of these, one may connect with their friends to see what they are voting for.

New social media has changed the way people connect and interact today by allowing businesses to exchange in both private and public conversation with the public in new and exciting ways. There are many tools at our disposal each with its own set of social norms, goals, and audiences. Though one can jump right into the social media marketing arena, it is advisable to have a strategy and plan to gain success. When done strategically, one may see great success by being able to have a more personal relationship with people who are interested in, who you are and what you offer.

Thanks a lot for reading this article.

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A little about Social Media Marketing

A little about Social Media Marketing

Social Media:
Media communications have changed a lot in the present world. Traditionally, the most common fact about the term “media” has been expressed in the context of how one communicates to another. Today, in the world of internet / online, new forms of media have emerged that not only allow one to communicate to others, but allow the recipient of the message to interact with the author instantly.

Such other forms of media such as television, radio, newspapers, magazines and billboards etc, in this kind of Medias the author sends their message to many people and is often disengaged from any reaction about the message.

Now present days, social forms of media such as blogs, wikis, forums, and online communities allow the receiver of the message to interact in real time with not just the author, but also with a community of individuals under the same roof. It’s as if the media author is standing at the intended audience’s office water cooler engaged in the thoughts, excitement, and even complaints about a topic.

Social Media Marketing:
Social media marketing is basically the online marketing strategies that smart businesses are employing in order to be a part of a network of people. Just as friends gather in public pubs, coffee shops, or barber shops, groups of people are gathered and connected through various online tools and websites. These people rely on their online network of friends for advice, sharing, and socializing with themselves.

Many different styles of online communities have surfaced over the years. However, within the last few years after the internet revolution, newly created communities are offering more rich interaction. These marketing strategies allow conversation, connection, and a sense of community among their members.

Online Community Groups / Sites:
At present, some popular online community groups are Facebook, Google+, MySpace, Twitter, Tumblr etc. What sets these sites / groups as leaders is how they allow anyone to create content on their own personalized, free website and connect with their friends’ websites. It’s more than just linking to their friends; they are interacting with them and sharing contents with each other.

These groups / social site have become very popular because they provide the ability to connect with individuals or join groups and networks. Community members share messages, photos, videos, music, play games and socialize all inside the context of their group of friends.

Importance of being involved in Social Media:
The importance of being involved with this kind of social media sites / networks are essential in the present days, in case of any kind of online businesses it is very much essential. These sites begin to serve as hubs on the web where large groups of people, usually with similar niche interests, are gathered together. The philosophy is simple: show up where your target audience is spending time. Showing up serves you in several ways:

• Exposure to your target audience
• Interact with your target audience
• Share your business personality

This social marketing strategy speaks to the need for proper branding and customer service strategies in place. Another reason, it is good to be involved in social media is that your content can be sent to those interested in receiving updates. Subscribers are often offered several methods to be updated. They can sign up and can unsubscribe with ease. Therefore the ones connected to you are the ones who are most interested in who you are and what you offer.

It is also important for you to participate in the online conversation about your brand. These user-generated social media tools are where the conversations can take place. Since it is easy for people to publish content, they can and will talk about your brand – for good or for bad. Being a part of that conversation is valuable and important for your own business.

Your fans who write about you are influential. Your enemies can be won over by showing up, listening, and interacting your contents and products. When a content-publishing enemy becomes a fan, their voice becomes quite valuable in the network – and the Internet always remembers!

Thanks a lot for reading this post,

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