Saturday, September 28, 2019

Online Advertising is Booming | Prepare Yourself


Newspaper, Radio, TV advertising is declining day by day. The decline of newspapers has been debated, as the industry has faced slumping ad sales, the loss of much classified advertising and precipitous drops in circulation. According to report Television ad spend declining by half a percent in 2018 to $69.87 billion. The more worrying news is, ‘Television ad sales are declining even as global advertising spending grows’.

What is happening?
The viewers are has been moving to digital for years. By 2021 Around 52% of global advertising will be promoted on online platforms only. Advertising will be 27 percent on television. And only 6 percent of the ads will be published in printed newspapers. ZenithOptimedia, a London-based popular media agency that survey the global advertising market, predicts that.

According to a recent report by German data analysis online portal Statista referring on a report of Zenith, the online ad platform will capture the majority of the global advertising market by 2021. Breaking all past previous records regarding this matter, the maximum amount of service will be 52 percent advertising online. That is, merchants will spend most of their advertising on online platforms.

According to analysis, online advertising was 44 percent in the year 2018. This year it may be 47 percent. It will reach 52 percent in 2021. After 2021? as the day goes on this rate will not stop, it will increase day by day.

On the other hand, television advertising will be around 27 percent by the year 2021. Outdoor advertising like billboards, posters will be 7 percent. The most dreaded time will come for the printed newspaper and magazines. By 2021, only 6 percent of the ads will be published in printed newspapers. At the same time, 5 percent ad will be broadcast on radio, 3 percent in magazines and only 1 percent advertising through cinema.

The main reason:
The main reason behind the scenario is availability of internet worldwide. According to the International Telecommunication Union (ITU), about half of the world's population will be covered by the Internet this year. Mobile internet users, in particular, will grow exponentially. 5-G which is the fifth generation technology mobile network, will act as the catalyst in this regard. As a result, the rate of advertising will increase through various types of online videos and social media.

Prepare yourself:
Based on the increase and popularity of online digital ad platform, you can prepare yourself to learn online digital marketing methods. Consider the following types of online digital marketing and think about which ones works best for you. Before starting take time, do some research on the internet, find the best one with your interest.
  • Affiliate Marketing
  • Content Marketing
  • Email Marketing
  • Influencer Marketing
  • IM-Instant Messaging Marketing
  • Mobile Phone Advertising
  • Pay-Per-Click Advertising (PPC)
  • Search Engine Marketing and Pay-Per-Click Advertising
  • Search Engine Optimization (SEO)
  • Social Media Marketing - SMM
  • Video Marketing
  • Viral Marketing 

And more…

Thanks,


Related:
Around 15 percent of Global Online Freelancers are from Bangladesh

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