Media communications have changed a lot in the present world. Traditionally, the most common fact about the term “media” has been expressed in the context of how one communicates to another. Today, in the world of internet / online, new forms of media have emerged that not only allow one to communicate to others, but allow the recipient of the message to interact with the author instantly.
Such other forms of media such as television, radio, newspapers, magazines and billboards etc, in this kind of Medias the author sends their message to many people and is often disengaged from any reaction about the message.
Now present days, social forms of media such as blogs, wikis, forums, and online communities allow the receiver of the message to interact in real time with not just the author, but also with a community of individuals under the same roof. It’s as if the media author is standing at the intended audience’s office water cooler engaged in the thoughts, excitement, and even complaints about a topic.
Social Media Marketing:
Social media marketing is basically the online marketing strategies that smart businesses are employing in order to be a part of a network of people. Just as friends gather in public pubs, coffee shops, or barber shops, groups of people are gathered and connected through various online tools and websites. These people rely on their online network of friends for advice, sharing, and socializing with themselves.
Many different styles of online communities have surfaced over the years. However, within the last few years after the internet revolution, newly created communities are offering more rich interaction. These marketing strategies allow conversation, connection, and a sense of community among their members.
Online Community Groups / Sites:
At present, some popular online community groups are Facebook, Google+, MySpace, Twitter, Tumblr etc. What sets these sites / groups as leaders is how they allow anyone to create content on their own personalized, free website and connect with their friends’ websites. It’s more than just linking to their friends; they are interacting with them and sharing contents with each other.
These groups / social site have become very popular because they provide the ability to connect with individuals or join groups and networks. Community members share messages, photos, videos, music, play games and socialize all inside the context of their group of friends.
Importance of being involved in Social Media:
The importance of being involved with this kind of social media sites / networks are essential in the present days, in case of any kind of online businesses it is very much essential. These sites begin to serve as hubs on the web where large groups of people, usually with similar niche interests, are gathered together. The philosophy is simple: show up where your target audience is spending time. Showing up serves you in several ways:
- Exposure to your target audience
- Interact with your target audience
- Share your business personality
It is also important for you to participate in the online conversation about your brand. These user-generated social media tools are where the conversations can take place. Since it is easy for people to publish content, they can and will talk about your brand – for good or for bad. Being a part of that conversation is valuable and important for your own business.
Your fans who write about you are influential. Your enemies can be won over by showing up, listening, and interacting your contents and products. When a content-publishing enemy becomes a fan, their voice becomes quite valuable in the network – and the Internet always remembers!
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