Promotions and Analysis - Promote your Website in the right ways !
About increasing backlinks with an intention to increase the value of the site:
While most of the links to your site will be gained gradually, as people discover your content through search or other ways and link to it, Google understands that you'd like to let others know about the hard work you've put into your content. Effectively promoting your new content will lead to faster discovery by those who are interested in the same subject. As with most points covered in this document, taking these recommendations to an extreme could actually harm the reputation of your site.
Master making announcements via blogs and being recognized online:
- A blog post on your own site letting your visitor base know that you added something new is a great way to get the word out about new content or services. Other webmasters who follow your site or RSS feed could pick the story up as well.
- Putting effort into the offline promotion of your company or site can also be rewarding. For example, if you have a business site, make sure its URL is listed on your business cards, letterhead, posters, etc. You could also send out recurring newsletters to clients through the mail letting them know about new content on the company's website.
- If you run a local business, adding its information to Google Places will help you reach customers on Google Maps and web search. The Webmaster Help Center has more tips on promoting your local business.
Best Practices: Know about social media sites
- Sites built around user interaction and sharing have made it easier to match interested groups of people up with relevant content.
Try to Avoid:
- Attempting to promote each new, small piece of content you create; go for big, interesting items
- Involving your site in schemes where your content is artificially promoted to the top of these services
Reach out to those in your site's related community:
- Chances are, there are a number of sites that cover topic areas similar to yours. Opening up communication with these sites is usually beneficial. Hot topics in your niche or community could spark additional ideas for content or building a good community resource.
Try to Avoid:
- Spamming link requests out to all sites related to your topic area
- Purchasing links from another site with the aim of getting PageRank instead of traffic
Thanks a lot for reading this post. You can download the Search Engine Optimization Starter Guide from Google.
Other related posts in this blog:
SEO Best Practices - Part 4
SEO Best Practices - Part 3
Best Practices for SEO - Part 2
Best Practices for SEO - Part 1
SEO Tips - use Google Webmaster Tools
SEO in my Blogs
On-Page Search Engine Optimization
Free and Exclusive Online Money Making Programs for Bangladesh
Work from Home as a Freelancer
Online Money Vault with Blogger Platform
Best CPC or PPC fro Bangladesh
SEO or Search Engine Optimization related post
This post is about the use of Heading Tags appropriately, How to use use Heading Tags and how to make effective use the google robot.txt file.
Use heading tags appropriately:
Best Practices:
Imagine you're writing an outline:
- Similar to writing an outline for a large paper, put some thought into what the main points and sub-points of the content on the page will be and decide where to use heading tags appropriately.
Try to avoid:
- Placing text in heading tags that wouldn't be helpful in defining the structure of the page.Using heading tags where other tags like and may be more appropriate
- Erratically moving from one heading tag size to another
Use headings sparingly across the page:
- Use heading tags where it makes sense. Too many heading tags on a page can make it hard for users to scan the content and determine where one topic ends and another begins.
Try to avoid:
- Excessively using heading tags throughout the page
- Putting all of the page's text into a heading tag
- Using heading tags only for styling text and not presenting structure.
Make effective use of robots.txt:
Best Practices:
Use more secure methods for sensitive content:
- You shouldn't feel comfortable using robots.txt to block sensitive or confidential material. One reason is that search engines could still reference the URLs you block (showing just the URL, no title or snippet) if there happen to be links to those URLs somewhere on the Internet (like referrer logs). Also, non-compliant or rogue search engines that don't acknowledge the Robots Exclusion Standard could disobey the instructions of your robots.txt. Finally, a curious user could examine the directories or sub-directories in your robots.txt file and guess the URL of the content that you don't want seen. Encrypting the content or password-protecting it with .htaccess are more secure alternatives.
Try to avoid:
- Allowing search result-like pages to be crawled - users dislike leaving one search result page and landing on another search result page that doesn't add significant value for them.
- Allowing URLs created as a result of proxy services to be crawled.
Thanks a lot for reading this post. You can download the Search Engine Optimization Starter Guide from Google.
other related posts in this blog:
SEO Tips - Best Practices Part 5
SEO Best Practices - Part 3
Best Practices for SEO - Part 2
Best Practices for SEO - Part 1
SEO Tips - use Google Webmaster Tools SEO in my Blogs
On-Page Search Engine Optimization
Free and Exclusive Online Money Making Programs for Bangladesh
Work from Home as a Freelancer
Online Money Vault with Blogger Platform
Best CPC or PPC fro Bangladesh
SEO or Search Engine Optimization related post
Offering quality and useful content in any blog / site is an important technique to drive traffic. Writing better Anchor Text and Optimizing the use of Images is very important in this manner. This post brings you some regular practices to increase your site's traffic.
Offer quality content and services in your site / blog:
Best Practices:
Write easy-to-read text:
- Users enjoy content that is well written and easy to follow.
Try to avoid:
- Writing sloppy text with many spelling and grammatical mistakes
- Embedding text in images for textual content - users may want to copy and paste the text and search engines can't read it.
Stay organized around the topic:
- It's always beneficial to organize your content so that visitors have a good sense of where one content topic begins and another ends. Breaking your content up into logical chunks or divisions helps users find the content they want faster.
Try to avoid:
- Dumping large amounts of text on varying topics onto a page without paragraph, subheading, or layout separation.
Create fresh, unique content:
- New content will not only keep your existing visitor base coming back, but also bring in new visitors. Rehashing (or even copying) existing content that will bring little extra value to users having duplicate or near-duplicate versions of your content across your site
Try to avoid:
- Rehashing (or even copying) existing content that will bring little extra value to users
- Having duplicate or near-duplicate versions of your content across your site - more on duplicate content.
Create content primarily for your users, not search engines:
- Designing your site around your visitors' needs while making sure your site is easily accessible to search engines usually produces positive results.
Try to avoid:
- Inserting numerous unnecessary keywords aimed at search engines but are annoying or nonsensical to users.
- Having blocks of text like "frequent misspellings used to reach this page" that add little value for users.
- Deceptively hiding text from users, but displaying it to search engines.
Write better anchor text in your Blog / Website:
Best Practices:
Choose descriptive text:
- The anchor text you use for a link should provide at least a basic idea of what the page linked to is about.
Try to avoid:
- Writing generic anchor text like "page", "article", or "click here"
- Using text that is off-topic or has no relation to the content of the page linked to
- Using the page's URL as the anchor text in most cases - although there are certainly legitimate uses of this, such as promoting or referencing a new website's address.
Write concise text:
- Aim for short but descriptive text-usually a few words or a short phrase.
Try to avoid:
- Writing long anchor text, such as a lengthy sentence or short paragraph of text.
Format links so they're easy to spot:
- Make it easy for users to distinguish between regular text and the anchor text of your links. Your content becomes less useful if users miss the links or accidentally click them.
Try to avoid:
- Using CSS or text styling that make links look just like regular text
Think about anchor text for internal links too:
- You may usually think about linking in terms of pointing to outside websites, but paying more attention to the anchor text used for internal links can help users and Google navigate your site better.
Try to avoid:
- Using excessively keyword-filled or lengthy anchor text just for search engines
- Creating unnecessary links that don't help with the user's navigation of the site.
Optimize the use of Images in your site:
Best Practices:
Use brief, but descriptive file names and alt text:
- Like many of the other parts of the page targeted for optimization, filenames and alt text (for ASCII languages) are best when they're short, but descriptive.
Try to avoid:
- Using generic file_names like "image1.jpg", "pic.gif", "1.jpg" when possible- some sites with thousands of images might consider automating the naming of images.
- Writing extremely lengthy file names.
- Stuffing keywords into alt text or copying and pasting entire sentences.
Supply alt text when using images as links:
- If you do decide to use an image as a link, filling out its alt text helps Google understand more about the page you're linking to. Imagine that you're writing anchor text for a text link.
Try to avoid:
- Writing excessively long alt text that would be considered spammy.
- Using only image links for your site's navigation.
Supply an Image Sitemap file:
- An Image Sitemap file can provide Googlebot with more information about the images found on your site. Its structure is similar to the XML Sitemap file for your web pages.
Thanks a lot for reading this post. You can download the Search Engine Optimization Starter Guide from Google.
Other related posts in this blog:
SEO Tips - Best Practices Part 5
SEO Best Practices - Part 4
Best Practices for SEO - Part 2
Best Practices for SEO - Part 1
SEO Tips - use Google Webmaster Tools
SEO in my Blogs
On-Page Search Engine Optimization
Free and Exclusive Online Money Making Programs for Bangladesh
Work from Home as a Freelancer
Online Money Vault with Blogger Platform
Best CPC or PPC fro Bangladesh
SEO or Search Engine Optimization related post
This is the second part of Best Practices of SEO (Search Engine Optimization). These little practices bellow will help a lot for any websites or blogs to increasing traffic. Click to the link provided at the bottom of the post.
Improve the structure of your URLs:
Use words in URLs:
- URLs with words that are relevant to your site's content and structure are friendlier for visitors navigating your site. Visitors remember them better and might be more willing to link to them.
Try to avoid:
- Using lengthy URLs with unnecessary parameters and session IDs
- Choosing generic page names like "page1.html"
- Using excessive keywords
Create a simple directory structure:
- Use a directory structure that organizes your content well and makes it easy for visitors to know where they're at on your site. Try using your directory structure to indicate the type of content found at that URL.
Try to avoid:
- Having deep nesting of subdirectories like ".../dir1/dir2/dir3/dir4/dir5/dir6/page.html"
- Using directory names that have no relation to the content in them.
Provide one version of a URL to reach a document:
- To prevent users from linking to one version of a URL and others linking to a different version (this could split the reputation of that content between the URLs), focus on using and referring to one URL in the structure and internal linking of your pages. If you do find that people are accessing the same content through multiple URLs, setting up a 301 redirect from non-preferred URLs to the dominant URL is a good solution for this. You may also use canonical URL or use the rel="canonical" link element if you cannot redirect.
Try to avoid:
- Having pages from sub-domains and the root directory access the same content - e.g. "domain.com/page.htm" and "sub.domain.com/page.htm".
- Using odd capitalization of URLs, many users expect lower-case URLs and remember them better.
Make your site easier to navigate:
Create a naturally flowing hierarchy:
- Make it as easy as possible for users to go from general content to the more specific content they want on your site. Add navigation pages when it makes sense and effectively work these into your internal link structure.
Try to avoid:
- Creating complex webs of navigation links, e.g. linking every page on your site to every other page.
- Going overboard with slicing and dicing your content (so that it takes twenty clicks).
Use mostly text for navigation:
- Controlling most of the navigation from page to page on your site through text links makes it easier for search engines to crawl and understand your site. Many users also prefer this over other approaches, especially on some devices that might not handle Flash or JavaScript.
Try to avoid:
- Having a navigation based entirely on drop-down menus, images, or animations,- many, but not all, search engines can discover such links on a site, but if a user can reach all pages on a site via normal text links, this will improve the accessibility of your site.
Put an HTML site map page on your site, and use an XML Sitemap file:
- A simple site map page with links to all of the pages or the most important pages (if you have hundreds or thousands) on your site can be useful. Creating an XML Sitemap file for your site helps ensure that search engines discover the pages on your site.
Try to avoid:
- Letting your HTML site map page become out of date with broken links
- Creating an HTML site map that simply lists pages without organizing them, for example by subject.
Have a useful 404 page:
- Users will occasionally come to a page that doesn't exist on your site, either by following a broken link or typing in the wrong URL. Having a custom 404 page that kindly guides users back to a working page on your site can greatly improve a user's experience. Your 404 page should probably have a link back to your root page and could also provide links to popular or related content on your site. Google provides a 404 widget that you can embed in your 404 page to automatically populate it with many useful features. You can also use Google Webmaster Tools to find the sources of URLs causing "not found" errors.
Try to avoid:
- Allowing your 404 pages to be indexed in search engines (make sure that your web-server is configured to give a 404 HTTP status code when non-existent pages are requested)
- Providing only a vague message like "Not found", "404", or no 404 page at all
- Using a design for your 404 pages that isn't consistent with the rest of your site.
Source: Search Engine Optimization Starter Guide from Google
Thanks a lot for reading this post.
other related posts:
Best Practices for SEO -Part 1
SEO Best Practices - Part 3
SEO Best Practices - Part 4
SEO Tips - Best Practices Part 5
SEO Tips - use Google Webmaster Tools
SEO in my Blogs
On-Page Search Engine Optimization
Free and Exclusive Online Money Making Programs for Bangladesh
Work from Home as a Freelancer
Online Money Vault with Blogger Platform
Best CPC or PPC fro Bangladesh
SEO or Search Engine Optimization related post
Search Engine Optimization - SEO is often about making small modifications to parts of your website or blog. When viewed individually, these small changes might seems to be like an incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site's user experience and performance in Organic Search Results.
Best practices in this post are based on the tips provided in the Search Engine Optimization Starter Guide from Google. Click on the link to download the latest version of the starter guide.
Best practices for Search Engine Optimization - SEO:
Try to create a Unique and Accurate Page Title for your site / blog:
- Accurately describe the page's content choosing a title that has no relation to the content on the page using default or vague titles like "Untitled" or "New Page 1".
Creating unique title tags for each page:
- Each of your pages should ideally have a unique title tag, which helps Google know how the page is distinct from the others on your site. using a single title tag across all of your site's pages or a large group of pages.
Use brief, but descriptive titles:
- Titles can be both short and informative. If the title is too long, Google will show only a portion of it in the search result. using extremely lengthy titles that are unhelpful to users stuffing unneeded keywords in your title tags.
Accurately summarize the page's content:
Write a description that would both inform and interest users if they saw your description meta tag as a snippet in a search result, try to avoid the following:
- Writing a description meta tag that has no relation to the content on the page
- Using generic descriptions like "This is a web page" or "Page about baseball cards".
- Filling the description with only keywords.
- Copying and pasting the entire content of the document into the description meta tag.
Use unique descriptions for each page:
- Having a different description meta tag for each page helps both users and Google, especially in searches where users may bring up multiple pages on your domain. If your site has thousands or even millions of pages, hand-crafting description meta tags probably isn't feasible. In this case, you could automatically generate description meta tags based on each page's content.
- Try to avoid using a single description meta tag across all of your site's pages or a large group of pages
Thanks.
read other related posts in this blog:
Best Practices for SEO - Part 2
SEO Best Practices - Part 3
SEO Best Practices - Part 4
SEO Tips - Best Practices Part 5
SEO Tips - use Google Webmaster Tools
SEO in my Blogs
On-Page Search Engine Optimization
Free and Exclusive Online Money Making Programs for Bangladesh
Work from Home as a Freelancer
Online Money Vault with Blogger Platform
