One-to-Many- Blogs, Media Blogs & Microblogs:
Blogs were the first kind of personal websites to really leverage the ease and structure for one person to create content for the purpose of communicating with many other peoples around the world. Blogging platform such as Blogger.com and Wordpress.com have become the default free services for new and consistent bloggers.
Blogs allow people to subscribe to website updates and the site structures and archives all content with ease. The site allows comments to be made by visitors interacting with the author (and other commenter’s). Blogs are very versatile in that the content can contain just about anything allowing various sorts of media blogs.
One can create a video blog by uploading videos to YouTube.com, a photo blog by uploading photos on Flickr.com, or audio files creating a podcast (such as one might find in the popular music program iTunes). All of these methods allow one to have a rich media presence with interactivity built in. A business or individual may have a public profile for many of these services such as with YouTube and Flickr.com. Similar to online community groups, people are able to comment, share, and connect with others around a multitude of niches.
Another newest trend in the one-to-many content creation websites are Micro-Blogging. These sites, such as Twitter.com and FriendFeed.com, follow some of the same methods of connecting with each other. The difference here is that the messages are short. Twitter, for example, is limited to 140 text characters so that one can use SMS mobile text messaging to send and receive updates. Others, such as Tumblr.com, allow a more rich experience using photos, videos, links and a few other forms of sharing. Microblogging values brevity and speed.
Many-to-Many- Multi-Authored Blogs, Discussion Boards, Collaborate & Share:
Sometimes content is created online by a several contributors, not just one person initiating the topic. One of the popular ways for this to happen is to simply have multi-authored blogs or podcasts. Since blogging is so easy and flexible to manage several authors posting content and inviting conversations thorough the commenting on their blogs.
Discussion Boards / Forums are one of the technologies that have been around in one form or another since the early days of the Internet. Content is generated by many authors in a threaded conversation typically following a question / answer or discussion format. One may begin the topic thread but many subsequent interactions fill the pages with valuable content.
Collaboration sites have arisen allowing multiple authors to create a “living webpage” called a wiki. Each person in the community can edit the pages live. Instead of having discussions as the main subject, people edit the page itself. With a free account, hosted wikis are created daily by individuals, groups, and businesses on websites such as WetPaint.com and PBwiki.com. The most popular use of this technology is the web resource Wikipedia.com.
Another way of viewing online collaboration is when users share, save and/or submit an entire webpage for others to see. Similar to bookmarking a website, these sites allow others to see what sites are being saved and shared. There are several of these social bookmarking sites such as the popular Yahoo-owned Delicious. Some of these sharing sites allow others to submit a website allowing the community to vote the submission up or down based on if they like it or not.
The popular sites move up the list while the unpopular slide to the bottom. The more popular (or most voted) sites begin to attract a lot of traffic. Examples of submission voting sites include Digg.com, Reddit.com and StumbleUpon.com. In each of these, one may connect with their friends to see what they are voting for.
New social media has changed the way people connect and interact today by allowing businesses to exchange in both private and public conversation with the public in new and exciting ways. There are many tools at our disposal each with its own set of social norms, goals, and audiences. Though one can jump right into the social media marketing arena, it is advisable to have a strategy and plan to gain success. When done strategically, one may see great success by being able to have a more personal relationship with people who are interested in, who you are and what you offer.
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A little about Social Media Marketing
Social Media:
Media communications have changed a lot in the present world. Traditionally, the most common fact about the term “media” has been expressed in the context of how one communicates to another. Today, in the world of internet / online, new forms of media have emerged that not only allow one to communicate to others, but allow the recipient of the message to interact with the author instantly.
Such other forms of media such as television, radio, newspapers, magazines and billboards etc, in this kind of Medias the author sends their message to many people and is often disengaged from any reaction about the message.
Now present days, social forms of media such as blogs, wikis, forums, and online communities allow the receiver of the message to interact in real time with not just the author, but also with a community of individuals under the same roof. It’s as if the media author is standing at the intended audience’s office water cooler engaged in the thoughts, excitement, and even complaints about a topic.
Social Media Marketing:
Social media marketing is basically the online marketing strategies that smart businesses are employing in order to be a part of a network of people. Just as friends gather in public pubs, coffee shops, or barber shops, groups of people are gathered and connected through various online tools and websites. These people rely on their online network of friends for advice, sharing, and socializing with themselves.
Many different styles of online communities have surfaced over the years. However, within the last few years after the internet revolution, newly created communities are offering more rich interaction. These marketing strategies allow conversation, connection, and a sense of community among their members.
Online Community Groups / Sites:
At present, some popular online community groups are Facebook, Google+, MySpace, Twitter, Tumblr etc. What sets these sites / groups as leaders is how they allow anyone to create content on their own personalized, free website and connect with their friends’ websites. It’s more than just linking to their friends; they are interacting with them and sharing contents with each other.
These groups / social site have become very popular because they provide the ability to connect with individuals or join groups and networks. Community members share messages, photos, videos, music, play games and socialize all inside the context of their group of friends.
Importance of being involved in Social Media:
The importance of being involved with this kind of social media sites / networks are essential in the present days, in case of any kind of online businesses it is very much essential. These sites begin to serve as hubs on the web where large groups of people, usually with similar niche interests, are gathered together. The philosophy is simple: show up where your target audience is spending time. Showing up serves you in several ways:
- Exposure to your target audience
- Interact with your target audience
- Share your business personality
This social marketing strategy speaks to the need for proper branding and customer service strategies in place. Another reason, it is good to be involved in social media is that your content can be sent to those interested in receiving updates. Subscribers are often offered several methods to be updated. They can sign up and can unsubscribe with ease. Therefore the ones connected to you are the ones who are most interested in who you are and what you offer.
It is also important for you to participate in the online conversation about your brand. These user-generated social media tools are where the conversations can take place. Since it is easy for people to publish content, they can and will talk about your brand – for good or for bad. Being a part of that conversation is valuable and important for your own business.
Your fans who write about you are influential. Your enemies can be won over by showing up, listening, and interacting your contents and products. When a content-publishing enemy becomes a fan, their voice becomes quite valuable in the network – and the Internet always remembers!
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Online Communication - One2Many and Many2Many
Make Googlebot crawling smoother by using Webmaster Tools:
Major search engines, including Google, provide free tools for webmasters. Google's Webmaster Tools help webmasters better control how Google interacts with their websites and get useful information from Google about their site. Using Webmaster Tools won't help your site get preferential treatment; however, it can help you identify issues that, if addressed, can help your site perform better in search results. With the service, webmasters can:
- See which parts of a site Googlebot had problems crawling
- Notify us of an XML Sitemap file
- Analyze and generate robots.txt files
- Remove URLs already crawled by Googlebot
- Specify your preferred domain
- Identify issues with title and description meta tags
- Understand the top searches used to reach a site
- Get a glimpse at how Googlebot sees pages
- Remove unwanted sitelinks that Google may use in results
- Receive notification of quality guideline violations and request site reconsideration
Yahoo! (Yahoo! Site Explorer) and Microsoft (Bing Webmaster Tools) also offer free tools for webmasters.
High-level analysis is possible via Google Analytics and Website Optimizer:
If you've improved the crawling and indexing of your site using Google Webmasters Tools or other services, you're probably curious about the traffic coming to your site. Web analytics programs like Google Analytic are a valuable source of insight for this. You can use these to:
- Get insight into how users reach and behave on your site:
- Discover the most popular content on your site
- Measure the impact of optimizations you make to your site - e.g. did changing those title and description meta tags improve traffic from search engines?
For advanced users, the information an analytics package provides, combined with data from your server log files, can provide even more comprehensive information about how visitors are interacting with your documents (such as additional keywords that searchers might use to find your site).
Lastly, Google offers another tool called Google Website Optimizer that allows you to run experiments to find what on-page changes will produce the best conversion rates with visitors. This, in combination with Google Analytics and Google Webmaster Tools (see the video on using the "Google Trifecta"), is a powerful way to begin improving your site.
Thanks a lot for reading this post. Click to download the latest Search Engine Optimization Starter Guide from Google.
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SEO Tips - Best Practices Part 5
SEO Best Practices - Part 4
SEO Best Practices - Part 3
Best Practices for SEO - Part 2
Best Practices for SEO - Part 1
SEO in my Blogs
On-Page Search Engine Optimization
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